Retailers appear to have returned to a spray and pray approach to promotions – an increase yet again in promotional activity, but without any of the customer data or capabilities to enable the kind of targeting that makes your price possible.
Retail supply chain’s history of evolutionary-style changes is running headlong into retail’s transformation under the pressures a global economy and cross-channel consumers.
Never before has an exciting online shopping experience that understands the customer’s lifestyle – and how the brand and products can engage and suit that lifestyle - been more important. We examine which processes and technologies are helping retailers in their efforts.
The Chief Marketing Officer
Retailers are currently struggling with something beyond a proliferation of channels – it’s more like an explosion - both for selling to and communicating with consumers. This report explores the challenges and opportunities for retailers navigating these uncertain times in the world of Marketing.
In RSR’s fifth annual study of business and analytics capabilities, for most retailers, consumer grade usability has become the order of the day, as many retailers seek to use smart mobile technologies such as the iPhone and iPad in their operations.